Founder Liam in the Essential Warm Up Hoodie

The Founding

Push Performance Club was born in early 2024 with one simple mission - create sportswear that performs as hard as you do. It all started when Liam, a runner and fashion enthusiast, grew frustrated with gear that couldn’t keep up. He knew athletes deserved better. That’s when he set out to design premium sportswear that truly supports every effort, every session, and every goal.
Not long after, Aaron joined the journey. With years spent in high-level sport - football academies, cycling, and running - he knew firsthand what athletes need to push their limits. Together, we built Push Performance Club. More than just a brand, it’s a movement. A community of athletes who demand more from their gear and themselves.
Every piece we create is designed for performance, built for endurance, and tested by us. We don’t just make sportswear - we live in it.
Push performance logo in black

The Beginning

It All Started with One Sock.
The Everyday Sock wasn’t just a product - it was a necessity. We needed a sock that could handle everything: tough workouts, long runs, and the demands of daily life, all without compromising on comfort or style. When we couldn’t find it, we made it.
But this was never just about creating another sock. It was about redefining what athletes should expect from their gear - performance, durability, and design that works as hard as you do.
From that first product, Push Performance Club was born. A brand built on pushing boundaries, setting new standards, and helping athletes go further, faster, and stronger.
And we’re just getting started.

Our Mission

Push Performance has a mission to inspire, encourage and push athletes to perform to their highest potential; our apparel serves as a means of standing out, providing comfort whilst performing and feeling good. 

Community

We are also working to create a community that people can feel comfortable being themselves in, can spark conversations about training and make connections with people they otherwise would not have met.
This plan is already in motion with our Whatsapp & Strava Group!
WHATSAPPSTRAVA

A Message From Us

We hope you’ll stand with us in what we believe in - pushing limits, breaking barriers, and building a community of like-minded individuals who refuse to settle.
Your support means everything to us, and we’re grateful to have you on this journey.
Thank you, Liam & Aaron, Push Team